Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 7

Marketing Plan - Essay Example In the contemporary world, it is evident that people are increasingly becoming aware of the importance of healthy products. In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base  since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy â€Å"in choosing a brand name, packaging, colors, a warranty, and a service program† (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual  in an energetic way. Importantly, the ingredients for the juice will be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the required energy besides the fruits being heal thy and in their natural form. In addition, other ingredients will include beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be attractive and take an energetic theme, which will be synonymous with the juice. In addition, the juice will come in packages of 500ml and 1l. Gitman and McDaniel noted, â€Å"A special introductory price is used to get people to try a new product in a geographic area† (295). In line with this, it is important for the company to set an introductory price that does not aim at earning profits in the initial short-term stage of  introducing the  product. In this regard, the product will be available for an introductory price of $3 for a 500ml package while a 1l package will retail at $5. In this case, the pricing seeks to have many early adopters sample the product before adjusting the price of the product after determining whether the product will

Rights of Homeless People and the Balance Between Individual Rights Essay

Rights of Homeless People and the Balance Between Individual Rights and a Community's Responsibility - Essay Example Many people think that homeless people are those that don’t have home or shelter alone and are living on the street but actually we can also categorized those that cannot avail safety and security, health services and the basic needs of human beings. Not all panhandlers on the streets are considered homeless people. Some of them have their own houses but they cannot provide themselves with food, clothes, safe and secure shelter. Other rights of homeless people are protection against bad weather and personal security for example health insurances so that just in case they met an accident they are very sure that they will be treated. One of the countries that provide health insurance to poor people catered by their government is Korea. Poor people are provided with health insurance. In other countries, if people wanted to avail of health insurance in the future, then they have to pay some amount of money in advance. Other rights of homeless people in my opinion are education and work. In the Philippines, in a government school, the government provides for the education of the students especially in the elementary level. Everything is free in elementary level. Unlike in Korea, in government schools, they have to pay large amount of money in order for the students to avail education. Work is also a very important right of homeless people. In order to stop panhandlers and to stop the increasing number of homeless people, they have the right to be given jobs that will sustain themselves and their family as well. The governments of many countries are in support of the rights of the homeless people but most of the supporters are private institutions and organizations. Basing from the essay written by Ascher â€Å"On Compassion†, from Anna Quindlen’s essay â€Å"Homelessness†, she talks about some ordinary citizens just like the mother who offered a dollar, and the French woman who gave the food. It’s not only our government or the ins titutions or organizations that have the responsibility of helping the homeless people but it also needs to start in us. We, the people who can see the situations of these homeless people, have the responsibilities to help them. There are also other individual rights and the community’s responsibility to its entire citizen especially to these homeless people that every person needs to know. First and foremost is the right to respect. Not all homeless people will be fully satisfied with the money given to them. Just like the example of Ascher’s in her essay wherein the woman is giving the money to the man but the man kept on staring at the baby and didn’t care to get the money. In return the responsibility of the community is also to treat others with respect and well behaved manner. If people want respect from other people, start within them first in order to attain that respect of other people. Another individual right is the right to respect the rights of othe rs to feel safe and secure. This is what other people missed. Other people often see homeless ones like they just need food and clothes but the most important one, they cannot provide. Even though they know the solution to provide housing for these homeless people, they are satisfied in just providing them food and clothes. It is our responsibility to help each other, we, citizens, the government and organizations to work together to help them. It is all our responsibilit